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Noida: “Cinema has itself faced many challenges like popularity of television programs, discovery of new formats from video to DVDs, Piracy of films, closure of theatres, strikes and difference of opinions, Internet and easy availability of foreign films but still it has emerged out of all hinderances and blocks and even today is the most popular and reasonable source of entertainment for the masses. Pandemic has almost broken the leg, it is the passion of film makers which has served enough blood to the industry to survive in every odd condition,” said Dr. Sandeep Marwah President of 13th Global Film Festival Noida 2020 initiating in the seminar -Potential and Challenges of Cinema industry.

“Nobody should enter in the industry without the proper education and training of cinema. The aspirant will be wasting his as well the precious time of production organizations. Even a small course can take you to better position,” said Faraz Akhtar AAFT Alumnus and film director known for his films War Chhord Na Zaar, Ticket to Bollywood, Nannu Ki Janu and now Mere Desh Ki Dharti.

AAFT Alumnus Satyen Bhruth film director from Mauritius emphasized more on the Small budget films and independent producer’s finance problems. “we have subjects but making cinema is now beyond control. We need some agencies where we can ask for finance,” he said.

“Ample films have been produced here but I think the biggest challenge is the marketing and sale of cinema. India is only 4 percent of World cinema market. 96 percent is not yet utilized. You have to tap now international market for the sale and exhibition of your films. The potential is unbelievable right now,” said Ramesh Meer Chief Creative Director & CEO of The FX Factory.

Ashok Tyagi Secretary General ICMEI, Albeena Abbas Diector AAFT, Sushil Bharti Director Radio Noida 107.4Fm, Manish Sharma AAFT Alumnus and Director, Zahir Naqvi AAFT Alumnus and cinematographer also extended their views on the demand and need of talented people in the industry.

The event was supported by International Film And Television Research Centre, International Public Broadcasting Forum, International Children’s Film Forum and International Women’s Film Forum along with AAFT University of Media And Arts.

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Sanjay Shah
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India, Uttar Pradesh, Noida

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